{"product_id":"why-marketing-works-7-time-tested-brand-building-principles-paperback","title":"Why Marketing Works: 7 Time-Tested, Brand-Building Principles - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eJeff Swystun\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFinally, a book that answers the age-old question, \"Why do we buy?\" and puts the answer in perspective to help marketing professionals sell more, more often, to the right customers.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eFrom seventeenth-century London coffeehouses to Starbucks, from ancient Roman wall inscriptions to Facebook, marketing expert Jeff Swystun explains the reasons why marketing works. With scores of fascinating examples drawn from companies and products past and present, he has extracted seven principles that get to the heart of successful marketing: \u003c\/p\u003e\u003cp\u003e1 Marketing offers \u003cb\u003esolutions\u003c\/b\u003e to problems.\u003cbr\u003e2 Marketing tells \u003cb\u003estories, \u003c\/b\u003e which people naturally respond to.\u003cbr\u003e3 Marketing that leverages \u003cb\u003eemotions\u003c\/b\u003e compels.\u003cbr\u003e4 Marketing builds \u003cb\u003erelationships\u003c\/b\u003e between customers and products.\u003cbr\u003e5 Marketing creates \u003cb\u003ecommunity.\u003c\/b\u003e\u003cbr\u003e6 Marketing delivers \u003cb\u003eexperiences.\u003c\/b\u003e\u003cbr\u003e7 Marketing demands \u003cb\u003eauthenticity\u003c\/b\u003e to be fully believed, especially today.\u003c\/p\u003e\u003cp\u003e \"A wonderful read! It applies lessons from centuries of great marketing to illustrate seven ways to improve your strategy and business-all with Jeff 's entertaining and instructive gift of storytelling.\"\u003cbr\u003e\u003cb\u003e David Aaker, Consultant; Professor Emeritus, University of California, Berkeley, Haas School of Business;Vice Chairman, Prophet; Author of 15 books, including Creating Signature Stories\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\"Beyond all the data, big and small, beyond all the research methods, beyond all the theory, the essential truth is that marketing is about making an emotional connection with your audience. Jeff brilliantly demonstrates how successful marketing connects people with products and people with people.\"\u003cbr\u003e \u003cb\u003eBob Scarpelli, Former Chairman and Chief Creative Officer, DDB Worldwide\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\"This is a thoroughly readable and entertaining book, packed with examples, insights and wisdom, and told with a wonderful storytelling style that, as Jeff himself highlights, is the essence of great marketing. The seven principles within will help anyone looking for inspiration and ideas to lift their strategy and grow their business.\"\u003cbr\u003e\u003cb\u003eRita Clifton, CBE, Co-Founder, BrandCap\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\"Jeff has actually set up the marketing equation. Each principle he cites has its own immense value but when the seven are combined, they perform exponentially.\"\u003cbr\u003e\u003cb\u003eNiraj Dawar, Professor of Marketing, Ivey Business School\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\"Jeff does an outstanding job extracting the essence of marketing in seven core principles. This is a great tool for marketers, but an even greater asset for those organizations who appreciate but may be a bit incredulous of the true value of marketing in today's changing world.\"\u003cbr\u003e\u003cb\u003eWes B. Wilkes, VP, Head of Global Brand Strategy, Metlife\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e About the Author\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eJeff Swystun runs Swystun Communications, a business and brand strategy consultancy. Throughout his 25-year career, Jeff has served as DDB Worldwide's Chief Communications Officer, Interbrand's Global Director of Marketing and Innovation, and a Principal Consultant in Price Waterhouse's Marketing and Customer Management Practice. Jeff speaks at conferences around the world. He is the editor of The Brand Glossary and author of many papers and columns in marketing journals and blogs. \u003c\/p\u003e\u003cp\u003eContact Jeff at www.swystuncommunications.com.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 158\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.37 x 8.5 x 5.5 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e March 28, 2019\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":44437527756935,"sku":"9781938406751","price":24.57,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/vg97gvEcIg9781938406751.webp?v=1775839817","url":"https:\/\/booksby.splitshops.com\/products\/why-marketing-works-7-time-tested-brand-building-principles-paperback","provider":"Books by splitShops","version":"1.0","type":"link"}