{"product_id":"winning-with-strategic-marketing-driving-success-for-startups-and-small-businesses-paperback","title":"Winning With Strategic Marketing: Driving Success for Startups and Small Businesses - Paperback","description":"\u003cp\u003eby \u003cb\u003eDavid Altounian\u003c\/b\u003e (Author), \u003cb\u003eMike Cronin\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThis book provides a comprehensive guide to marketing for leaders of small and midsized businesses, empowering them to expand and evolve their enterprises.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eIt offers a framework to create a fundamental marketing plan that helps business leaders understand and thrive in a competitive environment. The framework offers a step-by-step process to build a plan that will enable readers to acquire new customers, maintain existing clientele, anticipate competitors' moves, showcase product uniqueness, grasp pricing strategies, refine branding messages, and select appropriate metrics to evaluate progress.\u003c\/p\u003e\u003cp\u003eBy adhering to our straightforward approach, readers will learn how to develop a marketing strategy that will help generate sales, profit, and customer satisfaction.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 174\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.37 x 9 x 6 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e December 28, 2023\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42152897249415,"sku":"9781637425497","price":34.54,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/12f38cc235da83af85a4149135c5e89d.webp?v=1733217272","url":"https:\/\/booksby.splitshops.com\/products\/winning-with-strategic-marketing-driving-success-for-startups-and-small-businesses-paperback","provider":"Books by splitShops","version":"1.0","type":"link"}