by David J. Lill (Author), Jennifer Lill-Brown (Author)
Selling: The Profession is the roadmap to a rewarding sales career Today, more than ever, it is all about relationship building in a digital world. In the 8th edition of this field-tested guide to selling, you will learn to:
-Appreciate that you are selling every day, regardless of your career.
-Use social media to connect with potential customers.
-Make good first impressions and build rapport.
-Recognize social styles and nonverbal signals.
-Effectively manage your time.
-Uncover needs by asking questions and listening.
The authors have taken a refreshingly practical and modern approach to professional selling. The 8th edition is divided into two parts:
-Part 1 explores "Selling Success Fundamentals" by examining the foundational strategy pieces needed for building a long-lasting career. This includes how to manage your time, read nonverbal cues, communicate with others within and outside your company, and recognize what drives people to buy.
-Part 2 is all about the "Relationship Selling Cycle." The eight-step process will walk you through every interaction with potential customers--from prospecting and pre-approach to the close and extend to the actions needed after the close.
Number of Pages: 484
Dimensions: 1.2 x 9.7 x 7.9 IN
Publication Date: July 01, 2020
