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International Public Relations and Public Diplomacy: Communication and Engagement - Paperback

International Public Relations and Public Diplomacy: Communication and Engagement - Paperback

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by Guy J. Golan (Editor), Sung-Un Yang (Editor), Dennis F. Kinsey (Editor)

Written by some of the leading thinkers in the field, the volume provides key lessons regarding global relationship-building and stakeholder engagement. This book deals with such topics as mediated public diplomacy and information subsidies, international broadcasting, nation-branding, diaspora relationships, international exchanges, and soft power.

Author Biography

Guy J. Golan (PhD, University of Florida) is an associate professor at the S.I. Newhouse School of Public Communications at Syracuse University.
Sung-Un Yang (PhD, University of Maryland) is an associate professor and Director of Research and Grants in the School of Journalism at Indiana University.
Dennis F. Kinsey (PhD, Stanford University) is a full professor at the S.I. Newhouse School of Public Communications at Syracuse University.

Number of Pages: 458
Dimensions: 1.2 x 8.8 x 5.9 IN
Publication Date: November 27, 2014