Improving the Department of the Army's Marketing for Recruitment, Hiring, and Retention of Civilians in Critical Occupations - Paperback

by Bruce R. Orvis (Author), M. Wade Markel (Author), John Engberg (Author)

This report presents the results of analyses intended to build a strong Army Civilian brand-that is, to help the Army assess and strengthen its ability to attract high-quality applicants to its civilian workforce and to retain high-quality Army civilian employees.