Understanding Telecommunications Business - Paperback

by Andy Valdar (Author), Ian Morfett (Author)

This book considers how telecommunications companies tackle the challenging Information and Communication Technology market place; how they make a case for investment; and how they operate telecommunications networks and computer server resources. In particular, the book provides a comprehensive introduction to the tools for analysing markets, constructing business cases and providing customer service - all with specific reference to telecommunications.

The authors consider how telecommunications companies tackle the challenging Information and Communication Technology market place - how they make a case for investment, develop and market products, and how they operate telecommunications networks and computer-server resources. Topics covered include an introduction to the telecommunications business; regulation; business strategy; corporate finance and governance; network economics; network strategy and planning; customers and marketing; product management; network and service operations; and people and organisation development. In particular, the book provides a comprehensive introduction to the tools for analysing markets, constructing business cases and providing customer service - all with specific reference to telecommunications and real-life case studies