20 Percent Marketing: maybe that's all you need - Paperback

by Paul Holland (Author)

The over-whelming majority of new businesses fail. The inability to find and keep profitable customers is one of the big reasons why. 20 Percent Marketing is a primer written for people who cannot afford a marketing program and cannot afford to be without one - small business.

Author Biography

20 Percent Marketing is the second business book by Paul Holland. His first book on marketing Hobert Does a Tradeshow, which he both wrote and illustrated is an amusing yet serious overview of the tradeshow and event world. He is an accomplished speaker on a number of subjects and has authored works of fiction as well including one short novel and collected short stories. He has designed over 200 products and product improvements and worked in numerous different industries including biotechnology, environmental, event marketing and fluidics... He currently resides in New Jersey with his wife and best friend, Rosie in a house that he designed and built himself. They consider their three children their greatest accomplishments.