A Primer for Integrated Marketing Communications - Paperback

Name: A Primer for Integrated Marketing Communications - Paperback
Price: 118.24 USD
Availability: InStock
Author: Patrick de Pelsmacker
ISBN: 9780415314213

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by Philip Kitchen (Author), Patrick de Pelsmacker (Author)

This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together.

Number of Pages: 208

Dimensions: 0.41 x 9.26 x 6.22 IN

Illustrated: Yes

Publication Date: July 08, 2004