Advertising For Skeptics - Paperback

Name: Advertising For Skeptics - Paperback
Price: 13.48 USD
Availability: InStock
Author: Bob Hoffman
ISBN: 9780999230732

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by Bob Hoffman (Author)

A bounty of heretical, unpopular, and aberrant thoughts about the ad industry. Bob Hoffman, author of Amazon #1 sellers "BadMen" and "Laughing@Advertising" looks at advertising's "decade of delusion" and comes away a skeptic. What went wrong? Just about everything.

For 161 pages, Mr. Hoffman puts forth an all-out assault against the ills of the advertising industry. He details its hubris, delusions...egos and genuflection of data, drops them all into a garbage can, and lights it on fire. Communication Arts

Number of Pages: 180

Dimensions: 0.41 x 9 x 6 IN

Publication Date: February 08, 2020