by Michalis A. Michael (Author), Nicos Rossides (Author)
This book sheds light on the untapped potential of AI-driven analytics in market research, so that businesses can better understand and interact with their customers.
Author Biography
Michalis A. Michael is the founder and CEO of listening247 by DigitalMR, a London-based tech company specializing in AI for unstructured data analytics, research, and digital ad creation.
Nicos Rossides is an accomplished CEO, startup mentor, and professor of management. A Mombusho and Fulbright scholar, he earned his doctorate in engineering from Kyoto University and is a graduate of MIT Sloan School's Program for Senior Executives.
Number of Pages: 192
Dimensions: 0.45 x 9 x 6 IN
Illustrated: Yes
Publication Date: May 20, 2026
