An Executive's Primer on the Strategy of Social Networks - Paperback

by Mason Carpenter (Author)

This book defines social networking and social capital and helps you understand the relationship between them. Learn how to leverage the logic and structure of social networks through extensive discussions of current successful models in action and enhance your strategies and competitive advantage. This book is a single concise resource that covers both social network and social capital and helps you understand the relationship between them.

Front Jacket

This book defines social networking and social capital and helps you understand the relationship between them. Learn how to leverage the logic and structure of social networks through extensive discussions of current successful models in action and enhance your strategies and competitive advantage.