Automotive Parts Sales 101: Basic Principles of Selling Parts and Accessories - Paperback

by Tim Northburg (Author)

In dealerships today, we tend to focus primarily on the sales and service departments. What about the parts department? They are just as important to the well being of the dealership as the sales and service departments. Having properly trained and effective parts personnel is the first key to selling more parts and accessories. The second key is having process in place within the dealership that helps spread awareness that you sell additional parts and accessories. This book will distill some basic principles that will help you and your parts personnel thrive and sell more parts and accessories, both to internal and external customers.

Author Biography

Tim Northburg started his automotive career in 1996 selling cars where he learned highly valuable customer service and needs based selling skills. In 1998 he gained international experience while managing a Rover, MG, MINI Cooper dealership in Chester, England. Since 2000, he has moved into upper management where he currently trains, motivates and leads his highly successful team of sales professionals. He has three years experience running the Business Development Center where he learned valuable customer follow-up, incoming phone call, prospecting, and owner retention techniques and skills. He spent six years as a Used Car Manager /Desk Manager and is fully trained in Finance, Marketing and Public Relations. In 2010 he became a Sales Manager and E-Commerce Director at a highly successful Honda, GMC, Buick Dealership. Tim Northburg's commitment and dedication to the business, and the sales people he leads, is evident in this complete training guidebook. He shares the knowledge gained, throughout his career, because he wants others to succeed like he has.