Basics of Marketing For MBA semester 1, Course code 105 Compulsory Generic Core for all MBA students - Paperback

by Sanjeevani Pandey (Author), Pradip Kumar Sinha (Author)

Marketing is the science of meeting the needs of a customer by providing valuable products to customers by utilizing the expertise of the organization, at same time, to achieve organizational goals. According to The American Marketing Association: Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.