Big Data Analytics for Creative Marketers: Money Spinner - Paperback

by Jieun Kang (Author)

This book is mainly for marketers who want to drive business growth using big data. Many people talk about big data analysis and many want to get strategic insight from data analysis, but it's not easy and not many best practices are introduced. In this situation, I dare say that I am the one who has been building a career in marketing analytics and want to share my experience.