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Brand Therapy: 15 Techniques for Creating Brand Strategy in Pharma and Medtech - Paperback

Brand Therapy: 15 Techniques for Creating Brand Strategy in Pharma and Medtech - Paperback

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by Brian Smith (Author)

Brand Therapy is a "how to" book for brand teams in the pharma and medtech sectors. It describes when and how to use a selection of strategic planning tools.

Number of Pages: 212
Dimensions: 0.55 x 8 x 8 IN
Publication Date: January 25, 2018
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