Branding Like the Big Boys: Grab Market Share, Grow Profits, and Drive Loyalty Now - Hardcover

by Martin E. Thoma (Author)

The biggest players have used branding effectively to compete. This book is about how to use branding "like the big boys" to attract more customers, keep them happier, and immunize them against the competition. It's about how to take market share, grow sales, and generate higher margins by using your brand as a powerful competitive weapon.