by Dan S. Kennedy (Foreword by), Clate Mask (Contribution by), Parthiv Shah (Author)
I am not an elephant, and neither are you. As humans, we tend to forget things. When we forget to do what we COULD HAVE, and SHOULD HAVE done to a client, we cause brand damage. When we forget to do what we COULD HAVE and SHOULD HAVE done to a prospect, we have unconverted leads and lost opportunities.
Let this book and the companion toy elephant (along with your well-appointed CRM, Marketing Automation & Sales Automation platform) be the B.R.E.N.T. (Business Relationship System for your ENTERPRISE).
BRENT Never forgets, and with Brent on your desk, neither will you.
Number of Pages: 180
Dimensions: 0.38 x 9 x 6 IN
Publication Date: August 09, 2022