Build a World-Class Customer Advisory Board: How to Create Deeper Relationships and Validate Strategies - Paperback

by Irene Yam (Author)

In today's highly competitive and fast-paced market, businesses need strong customer relationships to grow and thrive. Executing a productive Customer Advisory Board (CAB) can mean the difference between a winning strategy and a failing one. In Build a World-Class Customer Advisory Board, CAB expert Irene Yam provides practical insider advice, proven strategies, real-world case studies, and time-saving templates to streamline planning and improve value for sponsor company executives and customer board members. You'll learn:

• Why every company, from small start-ups to global brands, see short- and long-term benefits from a CAB.
• The five principles of a world-class CAB and how to leverage them to connect with your customers-no matter the size of your budget or whether your event is in-person, remote, or hybrid.
• The CAB meeting agenda that achieves company goals by building trust, encouraging candid customer feedback, and facilitating meaningful strategy discussions.
• How to maximize six valuable "aha" moments.
• Ways to support constructive CAB follow-up and relationship-building to cultivate and maintain a group of trusted customer advisors to troubleshoot problems, share new ideas, and act as advocates for the company.

With Build a World-Class Customer Advisory Board, you'll have the inspiration and resources to host a world-class CAB and unlock the power of human connection.