Build a World-Class Customer Advisory Board: How to Create Deeper Relationships and Validate Strategies - Paperback

by Irene Yam (Author)

An essential guide for planning and hosting successful CAB meetings from an award-winning industry veteran with pre- and post-IPO experience. In today's highly competitive and fast-paced market, businesses need strong customer relationships to grow and thrive. Executing a productive Customer Advisory Board (CAB) can mean the difference between a winning strategy and failing one. In Build a World-Class Customer Advisory Board, CAB expert Irene Yam provides practical insider advice, proven strategies, real-world case studies, and time-saving templates to stream-line planning and improve value for sponsor company executives and customer board members. You'll learn:

- Why every company, from small start-ups to global brands, see short- and long-term benefits from a CAB.

- The five principles of a world-class CAB and how to leverage them to connect with your customers-no matter the size of your budget or whether your event is in-person, remote, or hybrid.

- The CAB meeting agenda that achieves company goals by building trust, encouraging candid customer feedback, and facilitating meaningful strategy discussions.

- How to maximize six valuable "ah ha" moments.

- Ways to support constructive CAB follow-up and relationship-building to cultivate and maintain a group of trusted customer advisors to troubleshoot problems, share new ideas, and act as advocates for the company.

With Build a World-Class Customer Advisory Board, you'll have the inspiration and resources to host a world-class CAB and unlock the power of human connection.