Business for Communicators: The Essential Guide to Success in Corporate and Public Affairs - Paperback

by Sandra Duhé (Author)

Corporate communicators aspire to sit at the decision-making table but too often fall short because of an inability to speak the language of business or effectively apply a business mindset to communication strategy. This book provides future and current professional communicators with a hands-on, working knowledge of businesses.

Author Biography

Sandra Duhé is Associate Professor and Chair of Corporate Communication and Public Affairs at Southern Methodist University, USA.