Cases in Public Relations: Translating Ethics Into Action - Paperback

by Brigitta Brunner (Author), Corey Hickerson (Author)

Cases in Public Relations presents the complexities and challenges of public relations in today's ever-changing world. Containing cases written specifically for this course by researchers and practitioners from all parts of the country, this text offers the most contemporary and diverse set of cases available. While clearly illustrating the functions of public relations practices, each case also challenges students to consider the real-world context and ethical dimensions of public relations.

Author Biography

Brigitta R. Brunner is Professor of Public Relations at Auburn University.