by Peng Liu (Author), Chao Wang (Author)
This book introduces computational advertising, and advertising monetization. It provides a macroscopic understanding of how consumer products in the Internet era push user experience and monetization to the limit.
Author Biography
Dr. Liu Peng is senior director and chief architect of business products at Qihoo 360. He is
also responsible for product and engineering for monetization of 360. After receiving his
PhD from Tsinghua University in 2005, he joined Microsoft Research Asia and studied
cutting-edge artificial intelligence technologies. In 2009, he participated in the founding of
Yahoo! Labs Beijing as a senior scientist. He was also chief scientist of MediaV. Dr. Liu
Peng is devoted to products and technologies related to big data and computational
advertising. His public online course "computational advertising" has attracted more than
30,000 students on Netease.com, and has been adopted as a basic training material in
many related companies. Moreover, this course has been selected by Peking University,
Tsinghua University and Beihang University for their graduates.
Wang Chao received his master's degree from Peking University, and then worked at
Weibo and Autohome's advertising department for some years. He is now a tech leader in
the query recommendation group at Baidu's portal search department. His work focuses on
machine learning algorithms in computational advertising, and he has won 7th place among
718 participants in "predict click-through rates on display ads" organized by Kaggle and
Criteo. He is also interested in contributing code for open source machine learning tools
such as xgboost.
Number of Pages: 442
Dimensions: 0.9 x 10 x 7 IN
Illustrated: Yes
Publication Date: December 13, 2021
