Consumer Focused Behavior: Business Case Studies - Paperback

by Fred Santino (Author)

This book identifies many situations to which businesses have responded to customer trends and feedback. and adapted successfully. There also are situations where businesses have been unsuccessful, by misinterpreting or ignoring feedback, or being totally unaware of consumer trends. Succeeding in business does not usually require creation of some novel idea, instead it requires being aware of customer needs and/or gaps in the market.
A successful business finds a way to be aware of consumer behavior trends, such as a shift in preferences, declining or increasing popularity, and identifying the customers' problems or "pain."