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Creative Advertising Concept and Copy: A Practical, Multidisciplinary Approach - Paperback

Creative Advertising Concept and Copy: A Practical, Multidisciplinary Approach - Paperback

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by Georgia-Zozeta Miliopoulou (Author)

Considering perspectives on creative advertising through a unique media and communications lens, this book encompasses both the theory and practical tools needed to approach and understand creativity in advertising with an original eye.

Author Biography

Georgia-Zozeta Miliopoulou is Associate Professor in the Department of Communication at Deree, The American College of Greece. She has over 25 years of experience in creative advertising and holds a Ph.D. in brand communication. She has been teaching creative advertising and new media since 2003 and still offers workshops for communication professionals. Her research interests include creativity, strategic content & storytelling, and the managerial aspects of creative agency work.

Number of Pages: 198
Dimensions: 0.47 x 9.21 x 6.14 IN
Publication Date: April 08, 2024