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by Christopher Roßmann (Author)
The financial industry is facing wide-ranging changes due to historically low interest rates, higher regulation and the rise of online banks and digitization. Traditional retail banks have been losing market share, bank branches have been merged as well as products and services changed. Christopher Ro mann shows how important it is that banks understand their customers' decision-making process. Therefore, he conducts a customer journey analysis for the German saving bank. He focusses on comprehensive bank consultations. Ro mann uncovers reasons for a low perception of the consultation approach by customers. In his book, he provides improvement proposals for several units of the bank and develops an improved target vision for the customer journey. In this book: - Sparkasse; - Sparkassen-Finanzkonzept; - process management; - product management; - marketing; - UX
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A small yet very thoughtful devotional book. A beautiful way to promote seeing God everyday in everything.
The book was bent in the top corner but overall i love it!
Great feel yum yum
genuinely a good read
It’s a great item, exactly what i was expecting 😊