Death of a Marketer: Modern Marketing's Troubled Past and a New Approach to Change the Future - Paperback

by Andrea Fryrear (Author)

Marketing is in critical condition. Hurled into the twenty-first century amidst a storm of digital disruption, it has since focused solely on surviving in a hostile climate. But mere survival is no longer a mark of fitness. Audiences demand excellence. And marketing excellence requires agility. Using a detailed historical lens, Death of a Marketer charts a course toward marketing's Agile future.