Free Shipping on Orders of $75 or more.

Destination Marketing: Essentials - Paperback

Destination Marketing: Essentials - Paperback

Regular price $108.52
Sale price $108.52 Regular price
Sale Sold out
Unit price
/per 
This is a pre order item. We will ship it when it comes in stock.
Lock Secure Transaction

by Steven Pike (Author)

Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness.

Author Biography

Steven Pike is Associate Professor of Marketing at Queensland University of Technology, Australia. Steven spent 20 years working in the tourism industry before completing his PhD in destination marketing in 2002 and is a regular speaker at international tourism conferences.

Number of Pages: 324
Dimensions: 0.7 x 9.69 x 7.44 IN
Illustrated: Yes
Publication Date: October 20, 2020