Digital Advertising Evolution - Paperback

by Iain Macrury (Editor), Danae Manika (Editor)

This cutting-edge text brings together a diverse range of scholars and practitioners to examine how digital has become the default space for advertising - in practice, communication, and commercial process.

Author Biography

Iain MacRury is Professor of Media and Communication at the University of Stirling, UK.

Danae Manika is Professor of Marketing & Business Education at Brunel Business School, Brunel University London, UK.