Digital Transformation and Innovation in Tourism Events - Paperback

by Azizul Hassan (Editor)

This book provides a comprehensive treatment of the nature of tourism, events and practices in the digital context. It will be a useful reference to those researching on tourism, culture, hospitality and marketing and as well as destination planners, regulators, certification bodies, local tourism board authorities and policy makers.

Author Biography

Azizul Hassan is a member of the Tourism Consultants Network of the UK Tourism Society, and has been working for the tourism industry as a consultant, academic, and researcher for over 20 years. His research interest areas are technology-supported marketing and immersive technology applications in the tourism and hospitality industry, and technology-influenced marketing suggestions for sustainable tourism and hospitality industry in developing countries.