Effective Sales Forecasting - Paperback

by Steven M. Bragg (Author)

The most successful organizations have a strong sales forecasting function, which allows them to precisely design their operations to match expected sales levels. In the Effective Sales Forecasting manual, we discuss how to construct a robust forecasting system. Topics covered include the drivers of forecast accuracy, the forecasting process, sales forecasting techniques, detecting cresting sales, structural improvements to the process, related Excel tools, and how to measure forecast effectiveness.