Ethno Advertising: Nationalism In Advertising - Paperback

by Akshat Singh Bisht (Author)

Ethno Advertising delves into the interplay between nationalism and advertising, exploring how patriotic themes shape consumer behavior, identity, and global narratives. This book examines how governments, corporations, and institutions leverage national symbols and values to build marketable identities while balancing global influence and local awareness. Through real-world case studies, it highlights the psychological impact of nationalistic messaging, ethical considerations, and cultural integration in branding. Offering valuable insights, it equips readers to craft effective campaigns that resonate with diverse cultural audiences in an increasingly globalized world.