Gamification on Customer Experience in Digital Banking - Paperback

by Jomon Jose M. (Author)

In a world that increasingly revolves around technology and digital interactions, businesses strive to provide engaging and personalized experiences to their customers. In the realm of banking, this endeavor has given rise to the incorporation of gamification techniques to enhance customer engagement and satisfaction. Gamification, the utilization of game plan standards and mechanics in non-game settings, has arisen as a useful asset in various industries, including digital banking. This book explores the influence of gamification on customer experience in the domain of digital banking practices.