Generation Experience: 8 steps to mature age business success - Paperback

by Hunter Leonard (Author)

Over 40 and thinking about starting a business? Have you had enough of working for someone else or had your career in corporate interrupted through redundancy? Then this book is a must read for you. Here you will find clear strategies on how to start and run a successful first business in your 40's and beyond. Hunter Leonard has compiled a comprehensive guide on the 8 skills you'll need to be successful. Here's just some of what you'll get out of reading this book:

• How to know if you are ready to start a business
• How to know if your business idea has legs
• How to set goals and aspirations and use strategic planning to get there
• How to manage money, people and quality in your business
• How to get the word out through marketing and public relations
• How to keep the focus of your business on the most important factor - the customer