Getting Better with Age: Improving Marketing in the Age of Aging - Hardcover

by Peter Hubbell (Author)

We live in the Age of Aging no other global trend will do more to impact public policy, health and human welfare. The world s Baby Boomers are marketing s most valuable generation and to exploit an opportunity this significant requires the smartest thinking from the marketing community. Getting Better With Age is based on the premise that as the world ages, marketers need to improve the way that they market to people of age. This groundbreaking piece of writing comprises insights, examples and intelligence to help marketers more effectively connect with aging consumers to realize the fast business growth associated with this massive but under-leveraged target market. It is based on innovative, new (young) thinking about aging and what it means to be old, contains reasons why 70 is the new 50 as well as the implications for marketers in responding in order to leverage and build existing and new brand franchises

Author Biography

PETER HUBBELL is the Founder and CEO of BoomAgers, the preeminent advertising agency and brand consultancy dedicated to the aging consumer. Since starting BoomAgers and publishing his first book, The Old Rush, Peter has emerged as a leading voice in the global aging conversation. He is a widely sought expert on the topic and is a regular contributor to HuffingtonPost, Mediapost, 33 Voices and other influential marketing content providers.As an accomplished advertising executive with a career spanning 30 plus years, Peter has had an impact at some of the world's best-known agencies. His body of work includes memorable campaigns for blue-chip global marketers including General Mills, Pillsbury and Procter & Gamble, now also a client at BoomAgers. Getting Better With Age is rich on insight into aging and draws from the author's extensive hands on experiences in advertising. Peter takes readers on a journey through the phenomenon of aging - from the science to the mythology to the implications. As a companion to The Old Rush, this new work is spot on for marketers who have come to appreciate the extraordinary value in marketing to age and are looking for inspiration and practical advice to shape the conception of world class marketing programs.