Guía Práctica de Analítica Digital - Paperback

by Jose Manuel Gomez-Zorrilla (Author)

A practical and useful guide full of real cases to successfully measure strategy step by step your digital marketing: from working on the cost structure and digital benefit, to setting an optimal price for your product or service to understanding and applying the KPIs Basic and Advanced to improve digital investment optimization, conversion and retention. A reference guide for your day-to-day professional life.