Halal Tourism: achieving Muslim tourists' satisfaction and loyalty - Paperback

by Mohamed Battour (Author)

The awareness of Halal issues among Muslims have significantly increased including Muslim tourists. Halal tourism is a fast-growing industry. This is book provides a greater understanding of the current debates associated with 'Halal tourism', 'Halal Travel', and 'Muslim-friendly destination'. This book proposes a framework for "Halal tourism" to satisfy Muslim tourists and to achieve destination loyalty. This book explains why tourism operators need to satisfy Muslim tourist's and should be ready for the problems that may face Muslim travelers in the destination. It also increases reader knowledge regarding why Muslim tourist travel and select specific destination and determines the best tourism strategy for Muslim travel motivations. Muslim travel needs and the Islamic teachings related to halal tourism are also explained. This book provides guidelines for developing Halal Tourism Model for Muslim and non-Muslim destinations. The future of Halal Tourism is also explored to help policy makers and destination marketers in their plans. This book will be of significant interest to postgraduate students, researchers, academics, policy makers, and industry players in the various disciplines of Tourism, Hospitality, destination Marketing, and Islamic Studies.