Health Advocacy: A Communication Approach - Hardcover

by Gary L. Kreps (Other), Marifran Mattson (Author), Chervin Lam (Author)

This book explores the processes and strategies involved in creating a health advocacy campaign to guide current and aspiring health advocates to successfully advocate for policy change.

Author Biography

Mattson (PhD, Arizona State University) is Professor and Head of the Brian Lamb School of Communication at Purdue University. Her research is published widely in journals such as Communication Monographs, Health Communication, and Health Marketing Quarterly. She is the coauthor of two other books on health communication.
Chervin Lam (MS, Purdue University) is working toward a PhD in Health Communication. His research has been published in Review of Communication and achieved top paper awards at the Central States Communication Association conference.