High School NIL: A Practical Guide to Name, Image, and Likeness in High School Sports - Paperback

by Troy A. Rutter (Author)

The world of Name, Image, and Likeness (NIL) is changing fast-and for families, it can feel overwhelming.

In High School NIL: A Practical Guide, you'll get a clear, grounded roadmap for navigating NIL the right way-from the first conversation to the decisions that shape long-term opportunities.

This book breaks down:

• What NIL is (and what it isn't)
• The role of boosters, collectives, and school policies
• How recruiting and NIL really intersect
• The risks families don't always see coming
• What actually moves the needle for long-term success

Written from a coach and educator's perspective, this guide cuts through hype and focuses on what truly matters: development, fit, and doing things the right way.

If you're a parent, athlete, or coach trying to make sense of NIL without losing perspective, this book will help you move forward with clarity and confidence.