Leaders: Say What You Mean, Mean What You Say - Paperback

by Gardner M. Nason (Author)

When it comes to communicating, too many leaders have only a vague notion of how to do it successfully.

It's important for leaders to refine their communications with employees and other key players since they are likely to have an effect on achieving organizational objectives. After all, no matter how good you are, if you can't communicate effectively, how are you going to accomplish what needs to be done?

In this communications guide, you'll learn how to:

give team members information and guidance in clear and achievable terms;

tailor messages to satisfy your audience's interest and role; and

distinguish, differentiate, and position yourself, your organization, and your products and services as the best or preferred solution compared to competitors.

The author also highlights how to ensure that employees understand what a leader intends in clear terms, how to avoid offending audiences, and what to expect from the communications staff.

Whether you're a leader of a small department or a large organization, you'll get useful advice to improve your skills and achieve better results in this communications guide.

Author Biography

Gardner M. Nason is a communications professional with thirty years of experience in various communications and marketing environments, including the military, an advertising and marketing agency, a college, and medium and large corporations. He has a bachelor of arts in English from Norwich University and a master of arts in journalism from The Pennsylvania State University. He lives in Lincoln, Vermont.