Leading Apple with Steve Jobs: Management Lessons from a Controversial Genius - Hardcover

by Jay Elliot (Author)

A former Senior VP of Apple shares how Steve Jobs motivated people to do the best work of their lives

Jay Elliot was hired personally by Steve Jobs, just in time to accompany him on the last of his historic visits to Xerox's Palo Alto Research Center, the visits that changed the course of computing. As Senior VP of Apple, Jay served as Steve's right-hand man and trouble-shooter, overseeing all corporate operations and business planning, as well as software development and HR. In Leading Apple with Steve Jobs, Jay details how Steve managed and motivated his people--and what every manager can learn from Jobs about motivating people to do the best work of their lives.

Steve Jobs used the phrase "Pirates! Not the Navy" as a rallying cry--a metaphor to "Think Different." In the days of developing the Macintosh, it became a four-word mission statement. It expresses the heart of Apple and Steve. The management principles that grew out of that statement form the backbone of this book.

• Explains how to find talented people who will understand your objectives and be able to make a contribution to that effort
• Lists traits that can determine whether a person will be so committed to the vision that they will provide their own motivation
• Explains how to ensure that your employees hold an allegiance to the captain and to his/her shipmates, and also possess the ability to come up with original, unique ways to approach a problem, and be self-guided with a strong sense of direction

Leading Apple with Steve Jobs will shift your thought paradigm and inspire you to assemble and lead innovative teams.

Front Jacket

Most books on Apple or Steve Jobs have been written by journalists and focus on Steve's colorful personality. Jay Elliot was personally hired by Steve, just in time to accompany him on the last of his historic visits to Xerox's Palo Alto Research Center--visits that changed the course of computing. As Senior VP of Apple, Jay served as Steve's right-hand man and troubleshooter, overseeing all company procedures and strategic planning, as well as software development and HR. In Leading Apple with Steve Jobs, Jay details the management principles he learned from Steve--and what every manager can learn about motivating people to do the best work of their lives.

Most people don't realize that Steve cared as much about how Apple operated, and how it motivated its people, as he did about creating great products. He used the phrase "Pirates! Not the Navy" as a rallying cry--a metaphor to "Think Different." In the days of developing the Macintosh, it became a four-word mission statement. It expressed the heart of Apple and Steve. The management principles that grew out of that statement form the backbone of this book, including how to:

• Find talented people who will understand your objectives and make a contribution to that effort
• Identify the traits that determine whether a person will be so committed to the vision that they will provide their own motivation
• Ensure that your employees possess the ability to come up with original, unique ways to approach a problem and are self-guided with a strong sense of direction
• And much more

Leading Apple with Steve Jobs provides the wisdom and the inspiration you need to shift your thought paradigm, manifest your vision, and inspire your team to achieve groundbreaking innovations.

Back Jacket

Most books on Apple or Steve Jobs have been written by journalists and focus on Steve's colorful personality. Jay Elliot was personally hired by Steve, just in time to accompany him on the last of his historic visits to Xerox's Palo Alto Research Center--visits that changed the course of computing. As Senior VP of Apple, Jay served as Steve's right-hand man and troubleshooter, overseeing all company procedures and strategic planning, as well as software development and HR. In Leading Apple with Steve Jobs, Jay details the management principles he learned from Steve--and what every manager can learn about motivating people to do the best work of their lives.

Most people don't realize that Steve cared as much about how Apple operated, and how it motivated its people, as he did about creating great products. He used the phrase "Pirates! Not the Navy" as a rallying cry--a metaphor to "Think Different." In the days of developing the Macintosh, it became a four-word mission statement. It expressed the heart of Apple and Steve. The management principles that grew out of that statement form the backbone of this book, including how to:

• Find talented people who will understand your objectives and make a contribution to that effort
• Identify the traits that determine whether a person will be so committed to the vision that they will provide their own motivation
• Ensure that your employees possess the ability to come up with original, unique ways to approach a problem and are self-guided with a strong sense of direction
• And much more

Leading Apple with Steve Jobs provides the wisdom and the inspiration you need to shift your thought paradigm, manifest your vision, and inspire your team to achieve groundbreaking innovations.

Author Biography

JAY ELLIOT was a senior member of the original Macintosh development team and helped Steve Jobs develop the overall Mac design inspired by Xerox PARC. Becoming Senior Vice President of Apple reporting directly to Steve, Jay ran all corporate operations, including business planning, IT, facilities, and HR, for Apple worldwide. As a mentor to Steve, Jay was able to impart the management principles Jay had learned at IBM and Intel, which helped Steve build Apple into a multibillion-dollar company.