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by Mark Leysen (Author)
Whether you are a student, professional or just an interested reader intrigued about typography, design, art, logos, and copywriting, you will find this fully-illustrated book an informative look into the inner workings of what makes advertising succeed. From combining the key elements of copy plus art to build an advertisement, through its presentation and into billing (and a lot in between), LEYSEN/JOHNSTON Advertising presents samples of award winning ads, and shares behind the scenes anecdotes of how certain concepts were developed.
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A small yet very thoughtful devotional book. A beautiful way to promote seeing God everyday in everything.
Great feel yum yum
genuinely a good read
It’s a great item, exactly what i was expecting 😊
Está perfecto con muchas páginas para dibujar
