Luxury Fashion Marketing and Branding: A Strategic Approach - Paperback

by Alice Dallabona (Author)

Luxury Fashion Marketing and Branding offers a comprehensive analysis of the key theories and concepts needed to understand the promotion of luxury fashion products. It covers subjects including luxury fashion retailing, digital marketing and communication, data analytics, emerging technologies, consumer behaviour and PR.

Author Biography

Alice Dallabona is a Lecturer in Fashion Marketing at the University of Leeds, UK.