Mad about Luxe: The Customer Experience in Luxury Brands - Paperback

by Jean Revis (Author), Delphine Vitry (Author)

Does anyone really need a crocodile leather bag or even another red lipstick? And yet, the global luxury market continues to grow, with at times astonishing profitability. Certainly the GAFA are the kingpins and business conducted on the web has double-digit growth... but in luxury, customers continue to open the doors of boutiques in order to experience a beautiful dream. What is this strange beast that seems to have unusual resilience to the tsunamis of the 21st century? Who are these clients that desperately search for the thrill? "Experience, Experience" seems to be the new black. Without a magical wand but with passion for the profession, we will share the big and small stories that make our daily lives and feed our vision of the challenges that are presented to this wonderful world.