Market Strategies in a Hyper-connected World - Paperback

by Alessandro Arbore (Author)

Navigate the digital era with strategic insight and actionable tools for market success.

Market Strategies in a Hyper-connected World equips CMOs, marketing strategists, and business leaders with a dynamic, iterative approach to market strategy. Building on solid frameworks, it balances boldness and innovation with sustainable actions, showing how to leverage AI and create customer-centric value.

Discover how to:

• Understand first- and second-mover advantages
• Optimize offensive and defensive strategies
• Master market innovation for sustainable profitability

Designed for those seeking to create and capture enduring value, this comprehensive guide bridges academic rigor with real-world examples, ensuring you're ready to lead in today's hyper-connected landscape.

Author Biography

is a Professor of Practice in Marketing at SDA Bocconi School of Management. He holds a degree in Business Administration with a specialization in Marketing, a Ph.D. in Public Policy and a Master in Telecommunications, both from George Washington University, Washington D.C. He is the author of numerous books and articles: his work has been published in the Journal of the Association for Information Systems, the Journal of Retailing and Consumer Services, and the Journal of Service Management, among others. He has been a visiting professor at the Wharton Business School, USA.