Marketing and Gamification: Applications, Challenges, and Ethics - Paperback

by Sahil Gupta (Editor), Razia Nagina (Editor), Mandakini Paruthi (Editor)

In this book, international academicians and researchers will discuss the influence and potential of gamification on marketing management dynamics.

Author Biography

Sahil Gupta is Associate Professor at the Jaipuria School of Business, Ghaziabad, Uttar Pradesh, India, and Guest Associate Professor at UCSI University, Kuala Lumpur, Malaysia.

Razia Nagina is Associate Professor at Mittal School of Business, Lovely Professional University, Phagwara, Punjab, India.

Mandakini Paruthi is Assistant Professor at IBS Hyderabad, IFHE University, Hyderabad, Telangana, India.

Gaurav Gupta is Assistant Professor at Amity University, Greater Noida, Uttar Pradesh, India.