Marketing Communications - Paperback

by John Egan (Author)

Marketing Communications is a highly popular textbook which introduces students to the different marketing communications tools, theories and strategies in an easy-to-read way.

This fourth edition:

• Includes updates on how the Covid-19 pandemic has affected the marketing/advertising industries
• Features new case studies from companies and brands such as Amazon, Burger King, Facebook and John Lewis
• Covers timely topics such as online retailers, social media networks (e.g. TikTok), social media influencers and marketing ethics

This textbook is essential reading for students studying marketing communications or a related topic.

John Egan is Professor of Marketing at Regent's University, London.