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by Robert F. Hartley (Author), Cindy Claycomb (Author)
Marketing professionals have relied on Hartley's book for 30 years to uncover the best and worst marketing programs. Invitation to Research suggestions allow readers to take the case a step further, to investigate what has happened since the case was written, both to the company and even to some of the individuals involved. Learning Insights help marketing professionals see how certain practices--both errors and successes--cross company lines and are prone to be either traps for the unwary or success models. Each chapter has been updated to reflect the latest information available about each case.
Robert F. Hartley is currently professor emeritus in the marketing department at?Cleveland State University.
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A small yet very thoughtful devotional book. A beautiful way to promote seeing God everyday in everything.
The book was bent in the top corner but overall i love it!
Great feel yum yum
genuinely a good read
It’s a great item, exactly what i was expecting 😊
