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Marketing Research: A Managerial Approach - Paperback

Marketing Research: A Managerial Approach - Paperback

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by Al Marshall (Author)

An exciting new textbook which introduces you to the essential elements of market research such as problem identification, methodologies, data collection, analysis and reporting.

Number of Pages: 296
Dimensions: 0.62 x 9.69 x 7.44 IN
Publication Date: February 25, 2023