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Marketing Strategy for the Arts - Paperback

Marketing Strategy for the Arts - Paperback

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by Bonita M. Kolb (Author)

Marketing Strategy for the Arts, 3rd edition is targeted at students in higher education who plan on working in a creative industry or a cultural organization.

Author Biography

Bonita M. Kolb is Professor Emeritus of Business Administration at Lycoming College, USA.

Number of Pages: 274
Dimensions: 0.6 x 9.21 x 6.14 IN
Publication Date: November 07, 2025