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Measuring Advertising Effectiveness: McGraw Hill Series In Marketing And Advertising - Paperback

Measuring Advertising Effectiveness: McGraw Hill Series In Marketing And Advertising - Paperback

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by Darrell Blaine Lucas (Author), Steuart Henderson Britt (Author)

Number of Pages: 410
Dimensions: 0.84 x 9.02 x 5.98 IN
Publication Date: July 21, 2012
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