Merge 2.0: New Strategies to Pinpoint How Prospects Buy - Hardcover

by William MacDonald (Author)

You now have all the principles you need to pursue B2B complex sales and win more business. Whether you are at the beginning of your career or a sales veteran, the strategies in this book will raise the bar on your performance. If you follow the MERGE process for every prospect encounter, you can double your production and contribute more than you thought possible to topline revenue.